creating convincing fliers

Are You Planning Your Display For A Trade Show?

Have you started your own business recently? Perhaps your business is an established one, but you have new items that you are trying to introduce into the marketplace. Whatever the circumstances, you might be planning to have your own section at an upcoming trade show. If that's the case, from arranging for trade show display printing to having brochures printed, here are some ideas that might help you to have a successful showing.

Trade Show Displays: Consider times when you have attended a trade show yourself. What were some of the things that attracted you to different booths or to different areas of the trade show exhibits? It is very likely that displays played a large part in attracting you to different businesses that were represented. As you plan your own trade show display, consider different ways that the printers can help you to make your display stand out from others. For example, even though you will more than likely have people who will be talking about your products or about your business, consider having the printing service do a life-sized rendition of a person who is using your product or who represents your type of business. For example, if you have recently opened a garden supply store, consider having a life-sized rendition of a man or woman doing gardening. Or, consider having the printing service create large banners that go across the entire portion of your display area. Include your business logo and the name of your business on the logo. 

Trade Show Brochures: Besides large displays for your trade show exhibit, consider having the printers help you to create brochures that individuals can take with them. Think of ways those brochures can stand out. For example, attaching a wrapped piece of candy might catch the eye of those who pass your exhibit. In addition, consider attaching your business card to the brochure, maybe with a colorful paper clip. If you aren't comfortable designing your own brochures, the trade show display printing service will more than likely have a portfolio of brochures that have been used by businesses in the past. Maybe you have an idea of what you want, but you just don't know how to lay it all out. Give your idea to the professionals at the printing service, and they will help you to polish up your design to make it an effective tool at the trade show.