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Want To Ramp Up Sales? 4 Reasons To Utilize Instantly Redeemable Coupons

If you run a business, you're always looking for ways to increase your revenue. One way to do that is with instantly redeemable coupons, or IRCs. Instantly redeemable coupons allow you to generate sales throughout your store. Not only that, but IRCs encourage repeat business. Here are just four of the reasons why you need to utilize instantly redeemable coupons.

Encourage First-Time Purchases

If you have merchandise that tends to sit on the shelves and you want to get it moving, IRCs are the way to go. People are often less inclined to pay full price for an item that they've never used before. That's where the instantly redeemable coupons come in to play. By providing your customers with instant savings, you'll encourage them to make those first-time purchases. As an added benefit, those first time purchases often translate into repeat sales later on.

Encourage Bulk Purchases

When you run a business, you like to see those bulk sales. Unfortunately, it's not always easy to get people to purchase multiples of any particular item. Instantly redeemable coupons provide the motivation customers need to make bulk purchases, especially when it comes to items that most people use around the house on a regular basis, such as cleaning detergents and paper products. However, a good, folded IRC will encourage bulk shopping of a wide variety of products. In fact, many people will come back multiple times to take advantage of the discounted price on bulk purchases.

Encourage Impulse Purchases

Most people shop with a specific list in mind, even if they don't have a hand-written list in their possession. They know what they want and they try to stick to purchasing just those items. IRCs encourage impulse purchases. Your customers will see the instant savings they can enjoy by purchasing specific products and will add them to their carts, whether they needed them at the moment or not.

Encourage Complimentary Item Purchases

When you look around your store, you probably see items that could be combined together to create complimentary bundles. For instance, shampoo and conditioner create complimentary bundles, as do hot dogs and buns. When you utilize IRCs in your store, you can design them to encourage complimentary item purchases. In fact, just about any type of retail store can benefit from coupons that encourage complimentary purchases. If you operate a clothing store, IRCs can encourage the purchase of various undergarments. If you sell groceries, you can offer coupons that encourage the purchase of complementary foods.